Since 2018, TV Audience Measurement (TAM) has been regulated under PEMRA and is covered by rules and regulations provided under PEMRA TAM Regulations 2018. Under the Regulations, a Complaint handling mechanism has been provided for. This complaint mechanism and steps are as follows:
- Any client may file a complaint with the Licensed TAM Agency
- The Agency shall respond to the complaint within 7 working days
- If the complainant is not satisfied with the Agency’s response, the Client/Complainant may approach PEMRA’s Appellate Authority, constituted by the Chairman of the Authority. (This Committee acts as the Appellate Authority for redressal of complaints in case a complainant is not satisfied with the redressal of his grievance by the rating agency within the stipulated time period)
- Appellate Authority shall dispose of such complaints preferably within a period of thirty (30) days from the date of receipts of appeal.
For any questions regarding the Complaint Redressal Mechanism, clients may contact Medialogic at below contact or PEMRA (Licensing Department).
complaints@medialogic.com.pk
