Medialogic was set up in 2007 to address the data requirements of a burgeoning Television industry in Pakistan. Medialogic is an overnight TV Ratings provider in the country. The initial panel covering three cities was expanded initially to five cities in 2010 and currently the panel covers top thirty cities with approximately 2,050 households, enabling robust coverage of Pakistan’s Urban population. Medialogic data today forms the basis of media decisions taken by Broadcasters, Advertisers and Media Agencies across Pakistan.