| 1. |
R% |
= |
Total
time spent by all individuals on a particular day part /
programme x 100
Total time of that programe or daypart X universe |
| 2. |
R '000s |
= |
(R%100)
*Universe
1000 |
| 3. |
Market share |
= |
Ratings
000s of a channel
Ratings 000s of all channels |
| 4. |
Usage in mins. |
= |
Total time
spent by all individuals in the TG on a particular day part
/ programme x 100
Total number of individuals in that TG |
| 5. |
Usage per viewer |
= |
Total time
spent by all individuals in the TG on a particular day part
/ programme x 100
Actual numbers of viewers in the TG |
| 6. |
Net reach % |
= |
(No. of viewers in
TG reached / No. of people in TG) %
|
| 7. |
Net reach 000s |
= |
No. of viewers within
TG/1000 (No duplicate included)
|
| 8. |
Gross reach 000s |
= |
No. of viewers within
TG/1000 (duplicate included)
|
| 9. |
Cum net reach 000s |
= |
Total net reach across
various dayparts (No duplication) / 1000
|
| 10. |
Incremental reach 000s |
= |
New
net reach - Old net reach
1000 |
| 11. |
Incremental reach % |
= |
(New
net reach - Old net reach) X 100
Old net reach |
| 12. |
OTS |
= |
Gross
rating points
Cumulative reach |
| 13. |
Gross rating points |
= |
Sum of ratings
|
| 14. |
Average age |
= |
Simple average age
of viewers in a particular daypart
|
| 15. |
Affinity Index |
= |
(R % of TG / R % of
base TG) X 100
|
| 16. |
Target group share |
= |
% Breakup of viewership
across various TGs (Based on a base TG)
|
| 17. |
Channel share (rating) |
= |
Ratings
000s for a selected channel * 100
Total Ratings 000s for
all selected channels |
| 18. |
Channel share (Audience) |
= |
Net
reach for a selected channel * 100
Total unduplicated
reach 000s for all selected channels
|
| 19. |
Intra Channel share |
= |
Means indexing values
of all selected channels to 1st selected channel
|
