Our Clients include Advertisers, Braodcasters and Media Agencies.

Advertisers today are being forced to buy Media based on data that is gathered through an obsolete Diary panel which is severely handicapped in its capability and robustness. As a result millions of dollars are being spent not knowing what that spend is actually delivering.Medialogic will empower advertisers through information including

- Accurate and Reliable Program/Time Slot ratings
- Separate Program and Break Ratings
- Ability to slice data by Target User Groups thereby matching a Brand’s target audience with Media Audience, and generating efficiencies in spends. More than 260 variables will be available to view the data as per customized requirements.
- First Day Viewership Reports of New Launches/Ads
- Industry-wise Rankings on Spend /Time Slots /Target Audience and other specialized Analysis tools

Broadcasters will be able to not only view overnight program and Time Slot ratings but will also be able to analyze

- Viewer Migration i.e. where did the viewers switch from
- Profile of viewers
- Immediate Viewer Assessment /Evaluation of Selected programs
- Hit Lists and Analysis on New programming

Media Agencies stand to benefit though optimal utilization of their tools and software that are typically designed to use people Meter outputs. With this data, Media Buying and planning can add greater value to their clients, media plans and generate considerable savings in Media Buying and planning.