By
Time
By default, if the evaluation takes place on the basis of time.
The following time –related measures are available:
- Market Share: Share of a given
time slot as measured against total TV consumption, based on households
or persons
- Reach: Share of households or persons
who watch a given TV program for at least thirty seconds during
a given period of time
- Total consumption in Minutes: Average
consumption time of all households or persons during a given time
slot for a specific or for all TV channel(s)
- Consumption in Minutes per Viewer:
Average consumption time of the viewing audience that was actually
watching TV at the time in question (not including the persons
of a given households who were not watching TV)
By
Program
In cases
where evaluation is based on the viewed programs, the attention
and rating given to all programs broadcast by a given channel
so indicated. We are getting program logs on daily basis from
Mediabank, the leading Program/Ad Tracking firm in Pakistan.
The following program –related measures are available:
- Rating : Average proportion of
TV household or persons who watched a given program
-Market share: Consumed proportion
of a given program, measured against total TV consumption based
on households or persons
- Average Age: Average age of the
viewers of a given program
-Usage: Clients can select ratings
on the basis of people who viewed the given program for at least
a specific portion of time
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