Medialogic
was set up in late 2006 in order to address a growing need for
accurate, reliable and actionable TV audience data. Medialogic
has installed a panel of approximately 600 meters across Karachi,
Lahore, Rawalpindi and Islamabad to gauge second-to-second viewership
data for more than 4,000 individuals residing in Metropolitan
Pakistan.
Medialogic
has teamed up with one of the biggest names in Media Research
Telecontrol GfK to bring cutting edge technology in people meters
to Pakistan. Telecontrol is a subsidiary of global research powerhouse
GfK that specializes in TV measurement.
TOP
Inside Research |
Company |
Sales
in USDm |
Growth
in%2) |
1.
VNU, Netherlands |
3,537.9 |
2.8 |
2.
Taylor Nelson Sofres,UK |
1,802.7 |
4.1 |
3.
IMS Health, USA |
1,754.8 |
7.8 |
4.
GfK Group, Germany |
1,311.3 |
5.2 |
5.
Kantar Group, GB |
1,237.23) |
1.6 |
6.
Ipsos, France |
964.6 |
8.6 |
7.
Information Resources, USA |
624.0 |
8.9 |
8.
Synovate, UK |
602.9 |
10.8 |
9.
Westat, USA |
420.4 |
5.7 |
10.Arbitron,
USA |
310.0 |
3.9 |
Source:
TOP Inside Research, Issue August 2006 |
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